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My second book Love at First Launch: A Visionary’s Guide to Bringing Extraordinary Tech to Life is out now in hardcover and e-reader formats. Available on Amazon, Barnes & Noble online, Bookshop.org, and many other retailers. It’s an exciting moment and I’m thankful for everyone who had a hand in the production of this book.
Let’s look at some common business goals:
“To get our employees to fill out their timecards correctly.”
“To get things out the door on budget.”
“To sell more of the stuff we have good margins on.”
“To get customers to stick to their action plan instead of abandoning efforts partway through.”
There’s something specific all of these goals have in common: they are all behaviors that can be influenced by giving the user feedback.
There’s perhaps no more introspective soul at a conference right now than the AI holdout. At every panel, there are earnest people who approach me after, glancing down at their shoes when they confess that they’re not sure about AI, and haven’t adopted yet. What follows varies in wording but the fundamental core is this: Am I alone to not be fully on board with this? If I open myself up to the idea, am I too late?