B2B PORTALS

Strengthen your business relationships—
even when you’re not there.

Your partners and clients judge your company by the portal they use to work with you. A clunky experience signals a clunky organization. A seamless one tells them they're in good hands—even at 10pm when no one's around to answer questions. We design and build custom B2B portals that make your business look as sharp as it actually is.

Let’s Talk

We love talking B2B portals, and we respond to most inquiries within 1 business day or less.

Meet them where they are with web + mobile

Every B2B portal serves at least two stakeholders: the users who interact with it daily, and the organization that needs it to drive results. The trick is making those goals feel like the same thing. That starts with understanding who's actually logging in—what they're trying to accomplish, what frustrates them, and what would make them come back. A portal that doesn't fit how people work won't get used, no matter how many features it has.

Once we understand the user, we design experiences that guide them toward your objectives—whether that's encouraging self-service to reduce support load, surfacing opportunities for upsells, or simply making your company easier to do business with so partners stick around longer. Your users might need a web portal, a mobile app, or both. We'll help you figure out which and build for how they actually work. The result is a portal that feels effortless to your partners while quietly doing the work your business needs it to do.

CASE STUDY


Elevating the B2B Portal Experience

80% of B2B buyers now expect the same seamless experience they get from consumer apps—and companies with well-designed portals enjoy a 63% reduction in service workload. In this guide, we explore what it takes to build portals that strengthen business relationships, featuring case studies from clients across financial services, insurance, and telecom.

Download now to see how thoughtful B2B portal design reduces support load, deepens partner loyalty, and turns your digital experience into a competitive advantage.

Download Case Study

TESTIMONIAL

“We are beyond grateful”

“We are beyond grateful for People-Friendly Tech for their guidance, thoughtful designs, smooth launches, support and every piece that went into the work accomplished together. I cannot say enough great things about the entire team to anyone thinking about or considering outsourcing their tech..”  

Emily Steele
Cofounder
Hummingbirds



70% of B2B users would switch vendors for a better portal experience.

Source: Sana Commerce, 2024


Your partners chose you for your products, your pricing, or your people. But they stay—or leave—based on how easy you are to work with. A clunky portal creates friction in relationships you've spent years building. Every time a partner has to call because they can't find what they need, every workaround they create to get around your system's limitations, every moment of frustration chips away at the goodwill your sales and account teams worked hard to earn.

The good news: the reverse is also true. A portal that respects your partners' time and fits how they actually work becomes a reason to stay. It's a competitive advantage that's hard to replicate—because it's not just features, it's the feeling that you've thought about their experience and built something with them in mind.

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Security and compliance come standard.

Secure by Design

Security isn’t a layer we bolt on later—it’s baked in from the first line of code.

  • Every pull request undergoes double peer review, including one by a senior engineer

  • Automated code scanning checks for vulnerabilities before deployment

  • Our team completed 125+ hours of security training last year

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Compliant by Design

We build with compliance in mind, making it easier to meet industry regulations without compromising usability.

  • ADA testing ensures accessibility for all users — and we have a 100% pass rate

  • HIPAA, privacy, and compliance reviews are integrated throughout the build process

  • Our team completed 100+ hours of HIPAA and privacy regulation training last year

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People-Friendly by Design

Our code moves fast—but never at the expense of the human experience.

  • Automated testing gives us speed and reliability

  • Real human testers catch the nuance and polish that automation misses

  • We design and build interfaces that are as delightful as they are functional

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