B2C PORTALS
Build a product people love from the first launch.
Consumer products don't get second chances. We design and build mobile apps and web-based software that earn their place on someone's phone or bookmarks list—and keep it.
Let’s Talk
We love talking B2C portals, and we respond to most inquiries within 1 business day or less.
Earn permission to be a part of their world.
Nobody downloads your app because they have to. Nobody bookmarks your web app because their boss told them to. Consumer products earn their place one session at a time—and lose it just as fast. That means every interaction matters: the first launch, the tenth login, the moment a user is deciding whether to keep you or clear some storage space.
The products that stick aren't just easy to use—they're designed so that what users want to do is also what the business needs them to do. That alignment is the difference between an app that nags and one that feels helpful, between a flow that frustrates and one that feels effortless. We design experiences that guide users toward conversion, engagement, and retention without ever making them feel pushed. When the user's goals and the business's goals move in the same direction, stickiness takes care of itself.
CASE STUDY
Elevating the B2C Experience
Consumer-facing products play by different rules. Your users aren't employees who have to log in. They're not business partners with contracts and switching costs. They're people with a hundred other apps on their phone and a browser full of alternatives—and the data shows just how unforgiving that makes them.
In this guide, we explore what it takes to earn (and keep) a place in someone's daily routine. You'll learn:
Why 32% of consumers would leave a brand they love after just one bad experience—and what that means for your product
How thoughtful onboarding, seamless transactions, and smart notifications turn downloads into habits
Case studies from The Drop (5-star App Store rating), HomeDitty (TS Bank REV pitch finalist), and Caregiven (4x industry conversion rates)
Our approach to building consumer products that don't just launch, but stick
Download the PDF to see how we help companies build consumer experiences that earn permission to exist—session after session.
TESTIMONIAL
“12/10 would use People-Friendly Tech again.”
“Where we stood out was the ability to connect into the calendars of the gyms and studios to make our UX seamless. 12/10 would use People-Friendly Tech again.”
Natalie Sorge
Cofounder
The Drop
80% of B2C users would pay more for a better user experience.
Source: UXCam
Consumers have high standards—and the data proves it. Research shows that 90% of users have stopped using an app due to poor performance, and 32% would leave a brand they love after just one bad experience. In a world where alternatives are a tap away, "good enough" isn't good enough.
But the flip side is just as striking: users reward quality. Forrester found that every dollar invested in UX returns $100—a remarkable ROI by any measure. Consumers aren't just tolerant of great experiences; they actively seek them out and are willing to pay a premium for them. The question isn't whether UX matters—it's whether you're investing enough to stand out in a market that punishes mediocrity and rewards the products that get it right.
Security and compliance come standard.
Secure by Design
Security isn’t a layer we bolt on later—it’s baked in from the first line of code.
Every pull request undergoes double peer review, including one by a senior engineer
Automated code scanning checks for vulnerabilities before deployment
Our team completed 125+ hours of security training last year
Compliant by Design
We build with compliance in mind, making it easier to meet industry regulations without compromising usability.
ADA testing ensures accessibility for all users — and we have a 100% pass rate
HIPAA, privacy, and compliance reviews are integrated throughout the build process
Our team completed 100+ hours of HIPAA and privacy regulation training last year
People-Friendly by Design
Our code moves fast—but never at the expense of the human experience.
Automated testing gives us speed and reliability
Real human testers catch the nuance and polish that automation misses
We design and build interfaces that are as delightful as they are functional
