Proven UX-led App Development for Insurance
Members may interact with your digital properties such aas your app and web portal more often than they do your human customer service agents. This represents a huge opportunity to build loyalty and connection. We specialize in delivering emotionally connected, compliant, secure solutions in insurance and other highly regulated industries.
Designing for Confidence in Complex Systems
Insurance isn’t just about policies and premiums—it’s about giving people a sense of stability when life feels unpredictable. That means the digital tools you offer have to do more than function. They have to inspire trust.
We design apps and platforms that bring clarity to complexity. We help users understand what their coverage means, what their options are, and how to act with confidence—even in stressful moments. Whether it's a claims workflow, agent portal, or consumer-facing app, we approach every screen with a clear goal: make the experience feel navigable, human, and calm.
Our UX research digs into the real-life friction points: confusing terminology, unclear status updates, or tools that assume too much tech fluency. We design for the full range of your users, from first-time policyholders to savvy professionals, and we don’t stop until the experience feels seamless across the board.
Where AI Meets Empathy
Our team specializes in designing AI experiences that feel as thoughtful as they are powerful. By putting people at the center, we help organizations in complex industries harness AI in ways that build both credibility and connection. The result is AI that doesn’t just function—it resonates, creating experiences people genuinely trust.
MIT recently announced that 95% of internally-led AI projects fail. If your organization has big AI goals, we can help design experiences that build connection and create positive ROI.
Testimonials
“Our product has blossomed under Erin's creative genius and [the company’s] "people friendly tech" which has brought to life a more fuller and enriching experience.”
Director, insurance company product
“You and your team are amazing! You guys deliver beautifully.”
Application Development Manager, insurance company
Case Study
See how Delta Dental of Iowa’s investment arm, Veratrus Investments LLC, achieved 4X the industry standard conversion rate with their Caregiven mobile app and web portal.
Bridging Business Rules and Human Behavior
Insurance platforms often carry heavy logic behind the scenes—eligibility calculations, tiered pricing, layered workflows. But on the front end, users shouldn’t feel that weight.
Our design and development teams work together to translate intricate business rules into intuitive digital interactions. We specialize in balancing precision with approachability, guiding users through what they need to do while giving your system the room to handle everything it needs to process behind the scenes.
The result? Apps that support your operations, reduce calls to support, and make a positive impression on policyholders and agents alike.
Client Results
4X Conversion Rate
On signups (22%) as compared with industry average (5%).
7-14 Months
Average app launch timeline range, from beginning of design to release.
100%
Security & compliance audits passed
What sets us apart
Clients come back again and again because we offer:
Speed of delivery: We offer startup pace, with enterprise quality.
Empathetic UX research: We are skilled facilitators and researchers who will make the process easy for you.
Interdisciplinary collaboration: We emphasize a collaborative approach, bringing together UX, operations, security, compliance, marketing and data teams to quickly iterate on the best solutions.
Onshore development team: We are a fully remote team proudly located 100% in the United States.
Design QA discipline: We QA not only for functionality, but also for smoothness of use and aesthetic beauty. You deserve to be proud of your application.
Security & Compliance rigor: Security and compliance are an integral focus of our training and design from day one.
Security and compliance come standard.
Secure by Design
Security isn’t a layer we bolt on later—it’s baked in from the first line of code.
Every pull request undergoes double peer review, including one by a senior engineer
Automated code scanning checks for vulnerabilities before deployment
Our team completed 125+ hours of security training last year
Compliant by Design
We build with compliance in mind, making it easier to meet industry regulations without compromising usability.
ADA testing ensures accessibility for all users — and we have a 100% pass rate
HIPAA, privacy, and compliance reviews are integrated throughout the build process
Our team completed 100+ hours of HIPAA and privacy regulation training last year
People-Friendly by Design
Our code moves fast—but never at the expense of the human experience.
Automated testing gives us speed and reliability
Real human testers catch the nuance and polish that automation misses
We design and build interfaces that are as delightful as they are functional
