UX Research & Design and App Development for Insurance
We specialize in delivering emotionally connected, compliant, secure solutions in insurance and other highly regulated industries.
Designing for Confidence in Complex Systems
Insurance isn’t just about policies and premiums—it’s about giving people a sense of stability when life feels unpredictable. That means the digital tools you offer have to do more than function. They have to inspire trust.
We design apps and platforms that bring clarity to complexity. We help users understand what their coverage means, what their options are, and how to act with confidence—even in stressful moments. Whether it's a claims workflow, agent portal, or consumer-facing app, we approach every screen with a clear goal: make the experience feel navigable, human, and calm.
Our UX research digs into the real-life friction points: confusing terminology, unclear status updates, or tools that assume too much tech fluency. We design for the full range of your users, from first-time policyholders to seasoned underwriters, and we don’t stop until the experience feels seamless across the board.
Testimonials
“Our product has blossomed under Erin's creative genius and [the company’s] "people friendly tech" which has brought to life a more fuller and enriching experience.”
Director, insurance company product
“You and your team are amazing! You guys deliver beautifully.”
Application Development Manager, insurance company
Bridging Business Rules and Human Behavior
Insurance platforms often carry heavy logic behind the scenes—eligibility calculations, tiered pricing, layered workflows. But on the front end, users shouldn’t feel that weight.
Our design and development teams work together to translate intricate business rules into intuitive digital interactions. We specialize in balancing precision with approachability, guiding users through what they need to do while giving your system the room to handle everything it needs to process behind the scenes.
The result? Apps that support your operations, reduce calls to support, and make a positive impression on policyholders and agents alike.
By the numbers
4.7 stars
Average app store rating
7-14 mo.
Average launch timeline range
100%
Security & compliance audits passed
What sets us apart
Clients come back again and again because we offer:
Speed of delivery: We offer startup pace, with enterprise quality.
Empathetic UX research: We are skilled facilitators and researchers who will make the process easy for you.
Interdisciplinary collaboration: We emphasize a collaborative approach, bringing together UX, operations, security, compliance, marketing and data teams to quickly iterate on the best solutions.
Onshore development team: We are a fully remote team proudly located 100% in the United States.
Design QA discipline: We QA not only for functionality, but also for smoothness of use and aesthetic beauty. You deserve to be proud of your application.
Security & Compliance rigor: Security and compliance are an integral focus of our training and design from day one.
Security and compliance are part of the standard package.
HIPAA Compliance
We’re fluent in HIPAA requirements and design our applications to protect personal health information from the ground up.
From secure authentication flows to careful handling of user data, our team is trained to recognize and respect protected health information (PHI) throughout the product lifecycle.
ADA Compliance
We follow WCAG 2.1 AA guidelines to ensure accessibility is built into every screen we design—not retrofitted later. Our designers and engineers are trained in accessible interface practices, and we routinely test for keyboard navigation, screen reader compatibility, and color contrast to make sure your app works for everyone.
Security
Security isn’t just a checklist—it’s part of our engineering culture. We implement secure coding standards, enforce role-based access controls, and integrate with trusted identity providers. Our team is trained in secure development practices and routinely collaborates with client IT and compliance teams to meet or exceed enterprise security standards.
