Create a tech product people love—
from the first launch
Whether you’re building a product for internal use or for an external audience, learn how to lead a tech revolution that actually makes a difference—in your business, for your audience, and even for your industry.
Length
232 pages
3.5 hours
Format
Hardcover
eBook
Audience
Leaders
& visionaries
Don’t settle for better—create unforgettable.
Coming March 2026
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Written for visionaries who are ready to make their mark.
Launch the product that will delight and inspire users, reshape your business, and redefine your industry.
If you are a leader nurturing a technology idea that could grow into the model for others to follow, you know the pressure to nail it the first time. If you are a visionary who’s been disheartened after spending months—or even years—on an app, web software, or SaaS product, only to see a watered-down launch that checks the box and little else, you know the pain of disappointment.
What do the most successful brands like Apple, Uber, Amazon, and Notion know about winning and inspiring user adoration that you don’t?
The entrepreneur behind over 200 successful tech launches spanning big brands to startups, Erin Rollenhagen, lifts the curtain on the strategy for a winning platform.
You will learn:
Why your feature list is secondary to how you make users feel
How to choose an irresistible product archetype
How to use scientific principles to drive the sticky behaviors that keep people coming back
How to integrate AI and personalization that deepens connections
How to use a roadmap and strategic timelines to continually elevate your product.
Advance Praise for Love at First Launch
"Rollenhagen has cracked the code that most tech teams miss entirely. People don't buy features; they buy feelings. To solve that challenge, this book transforms the chaotic journey of product development into a clear, actionable framework that puts human connection at the center. She’s worked with hundreds of tech launches and knows where they stumble and how to avoid those pitfalls. This book is more than just another product management book; it's a roadmap for creating technology that genuinely improves people's lives. Any founder or product leader serious about building something that matters should read this book before writing their first line of code."
David C. Baker
“the expert’s expert” (NYT)
Author of The Business of Expertise
About the Author
Erin Rollenhagen is the founder and CEO of People-Friendly Tech, a UX research, design, and development firm specializing in highly regulated industries including healthcare, finance, insurance, and legal. With hundreds of successful technology launches under her belt, she's built her career on the belief that the best technology serves people first.
Erin holds a degree in MIS and Economics from the University of Iowa's Henry B. Tippie College of Business and a Certificate in AI for Business Decision Making from Wharton. As former board chair of the Technology Association of Iowa, she has been a driving force in shaping the state's technology landscape.
Erin is also the author of Soul Uprising: It's Never Just Business. Her work bridges the gap between technical excellence and emotional intelligence, helping organizations create technology experiences that drive real business outcomes while respecting the people who use them.
She lives in Des Moines, Iowa with her husband, Sid Juwarker, and their two dogs.
Partner with People-Friendly Tech
The principles in Love at First Launch aren't just theory—they're the foundation of how we work at People-Friendly Tech. For over 200 launches, we've helped visionaries in a variety of industries from healthcare and insurance to ag to startups turn ambitious ideas into technology people actually love using—and doing it all while remaining secure and compliant.
If you're ready to create something extraordinary, we'd love to be your crew.