HRI users
buy feelings
not features.

We specialize in UX research, design, and app development for highly regulated industries — insurance, finance, healthcare, and legal.

We create emotionally connected digital experiences that deepen customer loyalty, inspire word-of-mouth, and spark the growth you’ve been waiting for. Ready for an exhilarating adventure that aligns human behavior with your business objectives, in a way that’s secure and compliant by design? Let’s talk.

Make apps and software that make an impact.

Clients in highly regulated industries like healthcare, finance, employee benefits, ag and legal come to us again and for magnetic custom apps and cloud software that build connection, increase customer loyalty and increase conversions.

The build of your dreams starts with a creative, connected design based on professional research.

Testimonials

  • Illustration of a hospital building with a cross symbol at the top, set against a background of clouds and a sunset.

    "I tell everyone that you guys are just the best. We wouldn't be where we are without you."

    Cofounder, Long-Term Care software

  • A shield symbol with a tooth inside, representing dental or oral health.

    "Be wowed by what PFT can do, of course.
But please, be even more impressed by the ingenuity and creativity of this group of individuals who help you make every interaction meaningful in a way that even you don't know is possible."

    Director, dental insurance company

  • Silhouette of a government building with columns, set against a background of clouds and a red sky.

    "I just wanted you to know what a great experience I’ve had working with your team. They are always very thorough, communicative and professional.  You’ve built a great team with exceptional customer service!" 

    Product Leader, Financial Services firm serving 4000+ institutions

  • Icon of a person's silhouette with headphones, a rainbow, clouds, and a plus sign indicating music or audio addition.

    "Working with People-Friendly Tech was a fantastic experience. They consistently exceeded expectations."

    Director of Operations, Telemedicine company

  • Icon of a classical building with columns, set against a background with clouds, within a circular border.

    "You guys deliver beautifully!"

    Application Development Manager, financial services company

  • Two hands holding a heart, surrounded by a stylized sky with clouds and a sunset.

    "Having this phenomenal team as my partners, who challenge us to think beyond the feature and focus on the outcome, has enabled me to be a better leader."

    Founder, wellness employee benefit software

200+
successful tech launches

Real products. Real experience. Real results.

A robot holding a satisfied dog in its arms, with a pink watercolor background.

OUR APPROACH

Prioritizing Humanity
Over Code

  • We excel at change management and deeply understanding user motivations

  • We understand that success hinges on guiding human behavior, not just writing code.

  • Maintaining the right user feeling, while complying with the applicable regulations in insurance, finance, legal, and other highly regulated industries.

Illustration of the moon's surface seen through a space station window, with a red flag planted on the moon. The background includes space and a large orange planet or moon.

OUR APPROACH

Protecting Day 0
and Beyond

  • We optimize the launch experience to build momentum from the start.

  • We devise strategies to build the deep user trust required to advance big dreams in highly regulated industries.

  • The right rhythm of change is carefully considered, balancing your needs and goals, while keeping you involved every step of the way.

A digital illustration of a vintage rocket navigation console with a retro-futuristic style, set against a watercolor background with orange, peach, and pink hues.

OUR APPROACH

Nailing the Feedback Loop

  • We design irresistible motivators that propel user behavior and drive desired outcomes.

  • Timely, consistent, and engaging feedback reinforces positive actions and forges emotional connections.

  • We make it seamless, so the user experiences enhanced positivity with your brand and mission.

A cartoon astronaut floating in space with a colorful cosmic background and stars.

Navigating the Landscape

OUR APPROACH

  • We develop contingencies for potential failure points, course-correcting as needed.

  • We integrate security and compliance from the beginning for a smooth, safe experience.

  • Our approach balances the thrill of innovation with the precision of strategic execution.

Security, compliance and a great user experience are all part of the standard package.

Secure by Design

Security isn’t a layer we bolt on later—it’s baked in from the first line of code.

  • Every pull request undergoes double peer review, including one by a senior engineer

  • Automated code scanning checks for vulnerabilities before deployment

  • Our team completed 125+ hours of security training last year

Shield symbol inside a laurel wreath

Compliant by Design

We build with compliance in mind, making it easier to meet industry regulations without compromising usability.

  • ADA testing ensures accessibility for all users — and we have a 100% pass rate

  • HIPAA, privacy, and compliance reviews are integrated throughout the build process

  • Our team completed 100+ hours of HIPAA and privacy regulation training last year

Certification badge with a checkmark inside a scalloped circle, surrounded by laurel leaves.

People-Friendly by Design

Our code moves fast—but never at the expense of the human experience.

  • Automated testing gives us speed and reliability

  • Real human testers catch the nuance and polish that automation misses

  • We design and build interfaces that are as delightful as they are functional

Smiling face with a round, peach-colored face inside a black circle, surrounded by white petal shapes.

The Engagement Guide for Highly Regulated Industries is here.

Download our comprehensive 15-page guide to building more engagement and customer loyalty, whether your property is an app or a web platform.

INSIGHTS

The “why” behind the Corginaut.

We believe in doing business from a place of sustainability, compassion, and purpose while earning a fair profit. Read about the values driving our work. If you have something you’d like to add on this topic, we’d love to hear from you.

Illustration of a dog in a space helmet sitting on a cloud, with a moon and stars in the background.