HRI users
buy feelings
not features.
We reinvent digital experiences in the industries that need it most—insurance, healthcare, and finance.
Our approach to UX research and design and mobile and web software development blends behavioral insight, strategic design, and technical expertise to transform customer perception, build lasting loyalty, and de-risk innovation in highly regulated environments.
Harnessing emotion.
Transforming interaction.
Good tech has nice features. Great tech uses those features to change the way users feel -- about the brand, the industry, and even themselves.
Provide differentiating value and create something your users can’t get anywhere else.
Our Work
Carrier Access, Inc.
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Delta Dental of Iowa - Caregiven
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Emotionally Intelligent.
Personally impactful.
Off-the-shelf solutions check boxes. Custom-built experiences solve real problems in ways that feel personal, intuitive, and impossible to replicate.
When you build for your specific users, you create connections competitors can't copy.
Results
The Best
“I tell everyone that you guys are just the best. We wouldn’t be where we are without you.”
Cofounder
Long-Term Care Software
6X Engagement
Iowa State University’s Water Rocks! program achieved over 6X engagement with our UX design and custom development services.
Ingenuity and Creativity
“Be wowed by what [PFT] can do, of course. But please, be even more impressed by the ingenuity and creativity of this group of individuals who help you make every interaction meaningful in a way that even you don't know is possible.”
Founder
Employee Benefits Software
4X Conversions
Delta Dental of Iowa’s Caregiven product achieved over 4X the industry average conversion rate with our UX design and custom development services.
Make tech that matters.
We deliver end-to-end UX research and design alongside mobile and web software development — ensuring every solution advances both your users and your business.
Ready to stop dreaming about it and start building? Let’s talk.
Insights
Playbook for Magnetic AI Experiences in Highly Regulated Industries.
Adopting AI isn't enough—without thoughtful design, it can frustrate users and compromise trust. Discover the playbook for creating magnetic AI experiences that meet compliance standards and win customer loyalty.
Top Picks to Build Engagement for Highly Regulated Industries.
Struggling to keep users engaged while navigating privacy rules and compliance requirements? Discover nine proven tactics to boost engagement in regulated industries while staying on the right side of regulations.
From the Blog
Security and compliance come standard.
Secure by Design
Security isn’t a layer we bolt on later—it’s baked in from the first line of code.
Every pull request undergoes double peer review, including one by a senior engineer
Automated code scanning checks for vulnerabilities before deployment
Our team completed 125+ hours of security training last year
Compliant by Design
We build with compliance in mind, making it easier to meet industry regulations without compromising usability.
ADA testing ensures accessibility for all users — and we have a 100% pass rate
HIPAA, privacy, and compliance reviews are integrated throughout the build process
Our team completed 100+ hours of HIPAA and privacy regulation training last year
People-Friendly by Design
Our code moves fast—but never at the expense of the human experience.
Automated testing gives us speed and reliability
Real human testers catch the nuance and polish that automation misses
We design and build interfaces that are as delightful as they are functional
